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Tracking Advertisments for events | Event Espresso - Staging Server

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Home › Forums › Pre-Sales › Tracking Advertisments for events

Tracking Advertisments for events

Posted: February 28, 2013 at 1:17 pm

Viewing 4 reply threads


Scott Pringle

February 28, 2013 at 1:17 pm

Similar to how you can link properties to an event such as venue and speaker, can I link certain advertisers that were used to market the event.

The goal would be to track event performance to different marketing types and companies. (newspapers, direct mail, etc). Create a list of previously used advertisers for easy new event population. And use the list for an easy way to had an address book for managing relationships with the advertisers.

Thanks in advance for your input on this question.


Garth

  • Support Staff

    •

February 28, 2013 at 2:49 pm

Hi Scott,

Is this something you’re asking if Event Espresso will do now, or you would like to be included? Event Espresso doesn’t have a place to track this type of information and I’m not sure that’s a great fit as a feature in Event Espresso. It’s not really a registration or even event function, rather a tracking/reporting/contacts function. Once you start tracking the source you will then want to track costs, and files, etc. which we might do eventually but if it’s not a digital source that can be tracked with a cookie or something, then it becomes really difficult tool to use.


Scott Pringle

February 28, 2013 at 4:20 pm

Is there an ability to add some custom fields/properties to an event. I could just manually enter and maintain the data for each event. And then if I could make some non-wordpress pages to query the wordpress events database and do my own reporting.

Or am I just trying to do something which does not fit well with the structure of the plugin.

It does seem to me like it would be a natural fit for your product which seems like it would do practically everything else that I would require.


Jon Burns

February 28, 2013 at 6:24 pm

You can “sort of” do this with Google Analytics, best bet is using an ad-sering platform. Feel free to contact me if it’s something your serious about doing.


Dean

  • Support Staff

    •

March 1, 2013 at 12:15 am

Hey Scott,

Yes you can manually add extra data, each event allows custom meta fields which can have text/html data though not scripts for security reasons.

Due to the way the plugin is set up, to create a query page you would need to pull the data from the database via an sql query first and then do whatever you need from there.
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Status: closed

Updated by Dean 11 years, 10 months ago ago

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